Never too late for a personal best!

On 10th May, Dominic Cassidy ran the Bristol Half Marathon, The Great Run. 21 kilometres through one of the finest cities in England, and he crossed the line in 1 hour 47 minutes, a personal best!

Dom comments:

"I'll be 55 next week.
"I won't pretend the legs felt the same as they did at 30. They didn't. But my preparation was better. My pacing was better. My understanding of what my body needed, when to push and when to hold back, was infinitely better.

"I didn't run faster because I was fitter than my younger self. I ran faster because I knew more.

There's a lesson in that which I keep coming back to.

"When you're young, you can get away with almost anything on instinct and sheer recovery. Wrong turn in a race? You've got the energy reserves to compensate. Poor strategy? Burn harder in the final kilometre. Youth has a wonderful capacity to paper over the cracks.

"Experience is different. It doesn't paper over cracks; it stops them forming in the first place."

Well Done, Dom!

𝗔𝘁 𝗕𝗿𝗼𝘂𝗵𝗮, 𝘄𝗲'𝘃𝗲 𝗯𝗲𝗲𝗻 𝗱𝗼𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗳𝗼𝗿 𝟮𝟬 𝘆𝗲𝗮𝗿𝘀.

Two decades of learning what works, what doesn't, what looks brilliant on a brief but falls flat in execution, and, crucially, why. We've stress-tested strategies in real campaigns, with real budgets, against real audiences.

The result? We don't just bring energy to the work. We also bring judgement.

Anyone can sprint at the start. Knowing how to run a smart race from beginning to end, that's what gets you a personal best.

𝗛𝗲𝗿𝗲'𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝟮𝟬 𝘆𝗲𝗮𝗿𝘀!