According to the Chartered Institute of Public Relations (1987) the definition of PR is:

"...the planned and sustained effort to establish and maintain goodwill and understanding between an organisation and its publics."

There is debate in PR circles as to what the definition of PR is and what it entails. Brouha sees PR as an all encompassing sustained strategy to change perceptions and move markets through written communication, such as press releases or articles that end up as editorial in magazines, newsletters, letters to customers or prospects and internal communication bulletins or newsletters. In addition to this we consider lobbying influential organisations and individuals and building relationships with editors and journalists, a key part of a PR agent's role.

Say hello to Brouha Marketing today to see how we can help you with your Public Relations.