CIPR PRide shortlist for Brouha customer campaigns
26th July 2016
Brouha is delighted to have been shortlisted in the two categories we entered this year in the Chartered Institute of PR PRide South of England Awards 2016.
We’re especially proud as the categories are more unusual than the ones we normally go for, making the cut in the Best Not For Profit Campaign for our work with GM Fundraising and Best Publication for leading property services company Ian Williams with our Diversity Handbook.
Lucy Baker, Marketing Manager at Brouha comments: “GM Fundraising is a group of individuals from the fenestration industry that organises events and challenges to raise money for children with life limiting illnesses and their families. Brouha Marketing is part of this team and is responsible for the PR and promotion of these events for no fee. Over the last 20 years, GM Fundraising has raised over £1.3 million. 2016 was their biggest year yet and saw a team of 24 cyclists and support crew undertaking the Border2Border Cycling Challenge ride from Vancouver, Canada to Tijuana, Mexico. Over the last 12 months, the Brouha team has supported GMF with a full PR and marketing programme including advertising, direct mails, public relations, exhibitions and social media, all with a view of maximising awareness and ultimately funds raised.
“Ian Williams is one of the UK's leading property services companies and its nationwide team carry out maintenance and refurbishment services in over 500,000 homes and offices in the private and public sector, every year. With much of the work carried out within social housing, there are many issues relating to equality and diversity for both the Ian Williams operatives, social housing landlords, councils and residents. To address these issues, we agreed that a handbook would be a great vehicle to communicate with all of these stakeholders. Our shortlisted work for Ian Williams is a unique 154-page Diversity Handbook based on The Nine Protected Characteristics as defined in the Equality Act 2010 which are: Age, Disability, Gender Reassignment, Marriage and Civil Partnership, Pregnancy and Maternity, Race, Religion or Belief, Sex or Sexual Orientation. The book is now used by the Ian Williams Academy as a training tool as well as encouraging closer customer relations via collaborative training."
Brouha Marketing’s MD, Fiona Lund comments: “The South Region is always hotly contested and in total this year, the awards received over 1000 entries from in-house PR teams, consultancies and individuals. That translates into 305 companies and 680 campaigns. It’s always fantastic to be recognised by our peers nationally for the work that we do every day. We have regularly featured in the PRide Awards over the past 10 years, and while it would be great to win on the night, whatever happens, it’s a huge achievement to make the finals. We would like to take this opportunity to congratulate everyone on the shortlist, and look forward to the ceremony in November.”