Brouha Keeping Fit at FIT
22nd July 2015
Next year’s FIT show will certainly be keeping Brouha fit with eight customers already confirming their exhibition space at the show. Fiona Lund explains just how the team will be keeping busy before, during and after the exhibition
“We always tell our customers that exhibitions aren’t just about the space they occupy for the duration of the show. Instead their marketing strategy should be split into three – one third before the show, encouraging people to attend and visit their stands; one third at the show where the aim is to ensure all relevant prospects, customers and trade media visit their stand specifically; and then one third after the show, to follow up on leads and continue feeding the PR and marketing machine with news of successes at the show.
“Brouha will be supporting the eight customers to varying degrees in the run up to the show too. Some only need promotional support to encourage prospects and customers to attend while others appreciate support with inviting and accompanying all the trade editors to their stands to ensure they receive maximum press coverage for their new products and services. And for other customers, in addition to all of the above, we will be involved in booking the stand, furniture and facilities, supporting with the design of the stand, creative input on ideas to draw visitors in and suggesting and sourcing suitable promotional giveaways.
“And of course when we do get a spare minute in between supporting our customers, we’re looking forward to catching up with other friends and colleagues in the industry and perhaps telling anyone who doesn’t know about Brouha, why we’re a different breed of PR and Marketing agency!”